Archive for May, 2007

It isn’t that there isn’t any news going on in the content distribution world. Today’s Google search on the word yields nearly 170 items over the last week. The lack of activity here is much more due to the worker bees of USVO being hard at implementation and sales.

The environment is shifting, however slowly and at a pace that seems glacial in today’s networked world, and even climate change is accelerating glacial processes. Over the next quarters, expect to see further evidence that the majors are not giving up DRM, but they are looking to find ways to implement multiple strategies, which include watermarks, like our SmartMark products.

We might be quiet here, but it is out of effort, not idleness.

Last Tuesday marked the publication of the USVO watermarking story in pretty complete form in The Hollywood Reporter.

Thanks to Martin Grove, for not only shining light on the company, but giving a pretty strong support by not going out and looking for a naysayer, as is what often is regarded as journalism today.

Note also that Martin is generally on the creative beat, interviewing filmmakers of many stripes. This indicates broader interest in the security area than the engineers and lawyers in the business.

That smiling face on the Grove index page next to the article is the mug of USVO CEO Ed Molina, whose work with Grove was critical to having Martin use his platform for this subject. Way to go Ed!