You Can’t Avoid This
Every day my inbox has something stuffed in it about or related to the digital distribution issue. Here is a sampling of the last 24 hours-
A history of DVD security efforts which was inspired by one person’s account of his DRM Christmas.
My favorite part of the history- ““the only long-term effect of copy protection is to ensure that those who defeat it are immortalized.” which came from a previous entry by Mark.
Next up is this report on the first HD movie on BitTorrent. Note that the file size is over 19GB. Think about virtualized distribution’s impact on the internet flow. Recognize the power of the tiered pricing proposals to a company dependent on that flow.
And lastly, only because I have other work pressing, check out this NY Times report (currently not requiring registration) on how the content industry is scrambling to deal with incessent violations of their copyrights on viral video outlets. Key statement by Marc Shmuger, chairman of Universal Pictures, “I think that the marketing side of our company and the copyright-protection side have contradictory impulses. But there is a huge appetite for content, and we are well-advised to recognize that appetite and find constructive ways to feed it.”
Will try to have weekly sampling to illustrate the dimensions of the marketplace and issues that SmartMarks are relevant for.



